Internal SEO Website Building Process for New Sites and Conversions
The process for building websites with SEO in mind, is as follows:
Search Phrase Sitemap
· Two primary keyword phrase search terms selected for entire site
· Home page targets two primary keyword phrase search terms selected for entire site
· Additionally, one or two keyword phrase search term(s) targeted per content page
On Page Keyword Phrase Integration
· Page keyword phrase search terms in Title
· Both keyword phrase search terms in H1 Heading
· H2 Heading with each keyword phrase search terms
· H3 Heading with keyword phrase search terms optional
SEO Link Integration
· SEO Keyword Phrase Text Link Menu on Every Page
· Hot Links go to a different page on the site.
o These are obvious as menu links, but a bit more subtle in content.
o Menu link is primary targeted phrase for target page, content link is secondary targeted term
· House Links point to the same page the link is on.
o These are obvious as menu links, less prominent as content links.
Image Alt Text Tags
· Variety of keyword phrases used in image alt tags
· Primary targeted keyword search phrases higher on page,
· 5 Keyword search phrase varieties inserted down the page
Meta Tags
· Different Description and Keyword Meta Tags Populated for every page
· Primary and Secondary Targeted keyword search phrases included in both on every page
SEO Sculpting
· Additional steps taken to improve SEO success
· “NoFollow” Tags used on all image links.
· “NoFollow” Tags used on all “contact us” and “click here” type vague links
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